Independent journalism. Unlocked.
Technology

The independent newsroom OS.

OYOU News technology gives independent publishers access to tools traditionally available only to larger media organizations.

Breaking-news SMS on a desk
The SMS newsroom

Text is the new newswire.

OYOU News puts SMS at the center of breaking-news distribution. Readers can opt in through dedicated keywords.

Examples:

BREAKING for major breaking-news alerts.
UTAH for Utah news.
SPORTS for sports updates.
POLITICS for political coverage.

Individual journalists and participating publishers can establish their own audiences, keywords and alert categories.

Instead of hoping an algorithm shows your story to followers, communicate directly with people who have chosen to hear from you.

Newsroom tools

Everything a modern independent desk needs.

Publishing

Create, edit, schedule and publish stories from virtually anywhere.

Audience CRM

Manage readers, subscribers, members, sources and community relationships.

SMS

Send breaking-news alerts directly to opted-in subscribers.

Email

Create newsletters, alerts and targeted campaigns.

News tips

Allow readers and sources to securely submit tips and story leads.

Multimedia

Publish articles, photography, audio, podcasts, video and livestream content.

Analytics

Understand readership, engagement, traffic sources, subscriber activity and content performance.

Collaboration

Give reporters, editors, contributors and administrators appropriate levels of access.

Archives

Create searchable story archives organized by category, journalist, topic, location and date.

Automation

Automate alerts, subscriber journeys, follow-ups and newsroom workflows.

Independent newsroom workstations
Own the stack

Build first-party relationships.

Social media can build attention. OYOU helps turn that attention into an audience you can communicate with directly.

Own your publication. Own your audience relationships. Own your data. Own your future.